SimpleNutrition makes it quicker and easier to find better nutrition choices. We screen products to ensure they meet nutrition and ingredient criteria and then tag them with up to two key benefit messages. The SimpleNutrition criteria are based on the latest published health guidelines from the US Department of Agriculture (USDA)/US Department of Health and Human Services (DHHS) and the Institute of Medicine (IOM), and food labeling guidelines from the Food and Drug Administration (FDA) and USDA, and current available nutrition science.